One of the most influential industrial designers in the world, Konstantin Grcic, has created a display for this year’s Design Miami/Basel. Inspired by the TT, and using actual parts of this iconic car, he has created a mobile space that transfers the technology of automotive engineering to architectural design.
The TT Pavilion is an accessible element that can be constructed as a free-standing object at any site. Grcic was inspired by the Audi TT. “For me, the Audi TT is a car that you drive from the city out into the countryside. I respond to this experience with a pavilion concept that stands as a point of destination at a remote site,” the designer said.
Mounted on pylons, the pavilion can easily be set up in uncertain terrain. The construction uses the modern techniques of prefabricated home construction. The seven original tailgate doors of the Audi TT are a distinctive feature of the pavilion that lends it a futuristic appearance. For Grcic, a car is like a house. “Cars are industrially produced, mobile pieces of architecture. They not only offer protection but also are perfectly equipped functional spaces for working, communicating, eating and relaxing.
Audi’s TT is Industrial Art
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